Digital Marketing Overview

SEO is the art of presenting a website in the best possible way to persuade Google that it is the best choice for particular key phrases. This involves researching and selecting the best key phrases for the site, creating the correct code on the webpage to help Google find them, and developing the page content to accurately reflect those key phrases...

Social Media has become integrated into almost every aspect of daily life. There are increasing numbers of people who use the social networks to access almost all of their information, which creates both a problem and an opportunity for businesses...

Email marketing enables a company to establish a direct relationship with its customers, providing news, information and product offers on a regular basis. Under certain circumstances, it also provides the opportunity of sending out a large number of marketing emails to a list of potential customers...